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BRENT BOZELL: The surprising way Donald Trump won against Kamala Harris
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BRENT BOZELL: The surprising way Donald Trump won against Kamala Harris

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The 2024 presidential campaign is perhaps the closest race in modern history. Candidates have reached the final stage getting endless advice from the media and its champions, who know the slightest blow, will carry one or the other to victory.

I will give advice to both.

First, Vice President Kamala Harris. Media participants such as James Carville and Frank Luntz are pressuring Harris to stop negative attacks on former President Donald Trump and instead take a positive approach in her closing statement. This is what is traditionally done.

TRUMP PROMISES TO CREATE A COMPENSATION FUND FOR ILLEGAL IMMIGRANT CRIME VICTIMS

But this time they are wrong.

Trump's campaigns in Vegas

Republican presidential candidate and former U.S. President Donald Trump smiles during a Hispanic roundtable at the Beauty Society on October 12, 2024 in North Las Vegas, Nevada. (Ethan Miller/Getty Images)

Focusing on a positive message will be difficult at best. Despite the legacy media pushing the Biden-Harris report card at home and abroad, it is fraught with failure. Any promises to continue these policies would backfire among the undecided. His socialist vision is one that America strongly disapproves of.

Harris has been relentlessly attacking Trump with deliberately false personal insults designed not only to harm him but also to destroy him politically. He claims a long list of lies: He is a racist; he is a fascist; He admires Hitler; he is a dictator; will start a war; organized riots; he is unstable; is unbalanced. The left-wing media then repeats his comments over and over again.

If I had Harris’ morals, I’d do it too. He knows that if he dishonestly slanders her he will be ostracized by the conservative-leaning media. So what? What matters is other media. Harris knows she and her lies will not be called out by any of them. It is an astonishing fact of life that throughout this campaign, first with Biden and then more aggressively with him, there has been one provably false ad hominem smear after another that has never been verified by the national media.

There’s another reason why these personal attacks continue. Trump is known to have thin skin and can be baited. Moreover, their reactions can be just as bad; He wants this too. If the media covers the story, it will be presented as a she-said-she-said affair, and a soft but strong voice of Harris will come forward, calling her unstable, for example. Trump’s selectively orchestrated denial will follow. When this happens, he controls the narrative and wins.

Do you doubt me? Go back and analyze their arguments. That’s exactly what he did all night long. He bit the hook repeatedly and fought back. He was controlling the narrative.

What should Trump do? Ignore it and do the opposite.

Critics say Trump is completely undisciplined. This is not so. An undisciplined man cannot build a multibillion-dollar business empire and then be elected president of the United States. When Trump wants to be disciplined, he is disciplined. Now he needs to be disciplined.

He enjoys political boxing, especially against featherweights. But while broadside attacks may excite rallygoers, he must admit that they are no longer his target audience. He needs to sell the undecided. Rally speeches will not make those old dogs hunt. But what?

Trump and Harris shook hands

Vice President and Democratic presidential candidate Kamala Harris (R) shakes hands with former President and Republican presidential candidate Donald Trump during the presidential debate at the National Constitution Center in Philadelphia, Pennsylvania, on September 10, 2024. (SAUL LOEB/AFP via Getty Images)

Both candidates are still in rally mode. Trump held a huge event at Madison Square Garden in New York and the media embarrassed themselves by complaining about it. Harris just gave a speech outside the White House. The media loves his canned speeches.

Trump needs to understand that he has another equally powerful weapon at his disposal, and one that will sway the skeptics to his side. I think Trump underappreciates the tremendous power with which he has historically conveyed a positive message.

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My advice to Trump is to analyze his State of the Union speeches well. Every year his enemies inside and outside the media expected him to be off-script and combative, and they were ready for it. Instead, he gave them one change at a time. He did the exact opposite.

He struck a positive tone, reviewing his record for the completed year, which always included plenty of accomplishments, while setting his agenda for the coming year, which was often ambitious and attractive to a strong majority of Americans. He was a statesman and the angry failure himself after he humiliatingly ripped up House Speaker Nancy Pelosi’s speech for the cameras.

Critics say Trump is completely undisciplined. This is not so. An undisciplined man cannot build a multibillion-dollar business empire and then be elected president of the United States. When Trump wants to be disciplined, he is disciplined. Now he needs to be disciplined.

Go back and review his speech at Normandy. It was a masterpiece and reflected him as the leader of the free world. Go back and review his speech in Warsaw. It was as powerful as anything President Ronald Reagan or British Prime Minister Winston Churchill had ever delivered; His wholehearted defense of Western civilization caused hundreds of thousands of Poles to shout their approval and some to cry.

Trump has something Harris doesn’t: a winning record, a winning agenda, and a winning vision. He eschews his record because not only is it politically radioactive, but socialism has a rich history of complete failure everywhere.

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All Donald Trump has to do is tell his story, remind people of what was accomplished during his presidency. Simply point out that he will do it again, both at home where so many are suffering and abroad where the world is nearing boiling point. Place his vision for his city at the top.

Give the closing statement and Donald Trump will be the next president of the United States.

CLICK HERE TO READ MORE FROM L. BRENT BOZELL III