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SWAP Food Reinvents Plant-Based Meat for the Mainstream Consumer
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SWAP Food Reinvents Plant-Based Meat for the Mainstream Consumer

Change Foods is shaking up the Chicago food scene with the introduction of SWAP Chicken, an innovative whole filet chicken substitute made from plants. Made from a short list of clean-label ingredients, SWAP Chicken’s delicious taste and muscle-like texture appeal to plant-based skeptics and meat lovers alike. SWAP’s exceptional product versatility allows chefs and food service operators to substitute chicken in any recipe; no menu changes required.

Containing 19 grams of protein per 90 gram fillet, SWAP Chicken contains no GMOs, added gluten or cholesterol. Their thick fillets cook evenly every time and can be marinated, breaded, sliced ​​or diced and delicious served hot or cold. SWAP Chicken simplifies kitchen operations and reduces food safety risks. It also provides stable pricing as opposed to the fluctuations typically seen in poultry commodity markets.

SWAP’s ‘Umization’ protein platform uses a technique to transform plant proteins into structured fibers without high heat or pressure. This new approach uses only 8 familiar ingredients and contains no artificial flavors, colorings or texturizers.

A growing community of conflicted meat eaters love the taste of meat and the protein it provides, but are concerned about its impact on their health, the environment and animal welfare. Market research shows that 83% of American consumers have concerns about factory farms.1 But traditional plant-based alternatives often fall short in taste, texture and nutrition, leading to category skepticism. “We have created a product that we believe will unlock the plant-based category for the mainstream consumer. SWAP Chicken’s superior taste, clean ingredients, and unrivaled product versatility ultimately enable chefs to recreate traditional recipes using only plant-based ingredients. SWAP Chicken’s menu “It expands the possibilities, making it easier than ever to replace animal meat with plant protein.” CEO and co-founder Tristan Maurel said:

SWAP is already making waves in Chicago’s vibrant culinary scene, with popular restaurants including The Chicago Diner, Spirit Elephant, Soul Veg City, Majani, Duke’s Alehouse, Clucker’s Charcoal Chicken, and SteMartaen Vegan Catering adding SWAP Chicken to their menus.

SWAP Food is a Certified B Corp and strengthens its commitment to social and environmental impact.