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Benedetta Rossi Sold Majority Share of Her Company to Mondadori
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Benedetta Rossi Sold Majority Share of Her Company to Mondadori

Eventually, Benedetta Rossi and her husband sold their company to Mondadori in a multimillion-dollar buyout. The official announcement has arrived. Mondadori, through its subsidiary Mondadori Media, acquired 51% of the Waimea company, which retains all visual rights from Benedetta Rossi and Marco Gentili, who own 97.9% of the company. Benedetta Rossi is an Italian creative working in the food and cooking industry and author of cookbooks. Today the chef will be a guest on Silvia Toffanin’s Verissimo program, so let’s learn more about him. Benedetta Rossi was born on November 13, 1972 in Porto San Giorgio (age 52) and is an Italian cook, blogger, television presenter and author of several cookbooks. After classical education, he enrolled at the Polytechnic University of Marche in 1992, received his diploma in 1996, and then graduated from 1998 to 2003, working as an assistant cook at the Department of Aquatic Organism Production and Health at the University of Camerino. In July 1995, while he was studying at university, his family opened a farmhouse in their area, to which he contributed. He then started working as an independent agricultural entrepreneur in January 2001, creating cleaning products among other things. In May 2009, on his YouTube channel AgriturCasaVecchia, named after the family farm, he began posting videos to various customers requesting home-cooked recipes, with one video surpassing one hundred thousand views. In addition to her kitchen advice, she also posts videos on soap making, beverages and household tips. On January 8, 2011, he opened a channel on the YouTube platform called Fatto in casa da Benedetta, where he uploaded recipe preparations. Success didn’t take long to come and by 2015 his videos were almost always trending and going viral. Her friendliness and calmness made Benedetta Rossi one of Italy’s most beloved bloggers, a friendly cook with simple recipes. He will publish several cookbooks: Fatto in casa da Benedetta, La cucina di casa mia and La nostra cucina, which rose to the top of the bestsellers for several weeks. Since 2018, Benedetta Rossi has hosted the popular cooking show Fatto in casa per voi, which airs simultaneously on Food Network and Real Time. Since 2009, Benedetta Rossi has been married to Marco Gentile, founder of the company Mauri Media srl, who manages the promotional aspects of his wife’s career. The couple opened a farmhouse in 2003, which closed in 2020. They then opened another farmhouse, which they still manage: La Vergara. B&B is located in Fermo, more precisely at Contrada da Svarchi 12 in Altidona. The facility is only open during the summer months, and everyone can stay here, especially thanks to its prices. Considering the friendly attitude of the owner, in addition to being very welcoming, it is worth remembering that Benedetta or someone who follows her instructions is in the kitchen. Dreamy lunches and dinners are included in the full board rate, which ranges from 50 to 80 euros per person. Only 30 Euros will be enough for half-board accommodation, including a magnificent breakfast. Their marriage took place almost secretly in 2009 in a magnificent and magical setting like Hawaii, and a decade later, in 2019, they were able to renew their vows on the same beautiful islands, treating themselves to a belated honeymoon and returning. See the sights they love. The couple has no children. As of October 1, it is now official: the social chef and her husband Marco Gentili have signed an agreement announced last July. They will still retain 49% of the Waimea company and their executive director roles. However, the agreement includes options that will allow changes in share sharing. It has been confirmed that the amount determined for the purchase is 6.9 million euros. As reported by Fanpage, this figure puts the value of Fatto in casa da Benedetta’s company at 13.5 million euros. The decision to sell part of the company to the group stems from the idea of ​​​​making its corporate structure more solid, as Benedetta Rossi herself writes: “With today’s signing, Marco and I are writing a new page in our journey aimed at transforming the current situation and become a much more solid company. ” According to the signed agreements, Mondadori Media will be able to increase its share in the company to 70%. The food blogger lives in Altidona in the province of Fermo, a charming village in the Marche region. This tranquil hilltop location overlooking the Adriatic Sea is where Benedetta chose to put down roots and develop her passion for cooking. Here, together with her husband Marco, she created an ideal environment for culinary creativity, inspired by the beauty of the landscape and the richness of local products. Their home often forms the set of videos that Benedetta shares with her followers, showcasing not only her cooking skills but also the warmth and authenticity of life in the Marche. The house spans two floors and is surrounded by a large, lush garden that hosts a greenhouse for growing herbs and a vegetable garden where Benedetta grows the fresh ingredients she uses in her recipes. There are two kitchens in the house: the wooden kitchen, where Benedetta prepares her famous recipes for her channel’s videos, and the white kitchen, dedicated to preparing daily meals for the family.

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