When I buy some, guesses boohoo (LSE: BOO) share price was strong.

It turned out that they were very wrong. But I think this was mostly due to issues we couldn’t really see at the time. At least I haven’t seen them.

experts

Once you’ve been stung, why do you care what the so-called experts think now? I’d say your guesses are as good as mine. And that will probably be true.

But we’re also looking at a loss-making company while the success of its turnaround plans is up in the air. And in such cases, it is worthwhile to listen to absolutely all opinions before making any decision on purchasing.

Or I sell it, of course. If I sold it now, I could probably buy myself a new pair of socks with the proceeds.

Hi Mike

What about Mike Ashley and Frasers Group drama? Frasers currently owns a 27% stake in Boohoo. And the firm sent an open letter to the boohoo board on October 24.

It is summarized as follows: “Frasers calls for a general meeting of boohoo to appoint Mr Mike Ashley as director and chief executive of boohoo and Mr Mike Lennon as director of boohoo with effect without delay. Frasers firmly believes that these appointments are in the best interests of Boohoo, its shareholders and stakeholders”.

The Boohoo board doesn’t seem keen on the idea. Ashley can be a divisive figure. But it has a good track record of rescuing (some) troubled companies.

If it gets your way, predictions They may all need to be rewritten. But I think it’s worth looking at them again to understand the lie of the land.

no profit

The big red flag is an understatement profit for the next few years. Analysts still show earnings per share (EPS) to be negative through 2027. Losses are expected to decrease by then. However, at a time when I say the competition will probably intensify, I’m not too excited.

As for the share price, there is an average target of 32.5p. And the range goes from 18.5p to 70p.

While Boohoo shares are trading at 29p at the time of writing, this represents an attractive cap gain of 140%. But if the most negative forecast turns out to be correct, is that enough to offset the risk of a 36% loss?

Either way, the wide range of opinions reinforces my view that the experts actually have no more clues than I do.

What should we do

Despite my lack of enthusiasm, I see some interesting possibilities. Is it worth buying on the grounds that current management can pull Boohoo back from the brink? If Ashley sees long-term value in the company, that’s a plus.

Or will you buy in the hope that Ashley will take the reins and lead the company to success? I really don’t know.

But I decided something. There’s too much entertainment value for me right now to sell my small amount of shares. I also have enough socks.