Many tech investors like Reddit, Inc. long before we discovered companies like (RDDT) and Robinhood Markets Inc. (HOOD), Snoop Dogg (born Calvin Cordozar Broadus Jr.) was already buying shares as part of a diversified portfolio that would make any venture capitalist jealous. The hip-hop legend, whose net worth is estimated at $160 million, transformed himself from a musician into a shrewd businessman by following a clear investing philosophy: Start early, seek equity capital and profit from emerging trends.

Known for his laid-back personality, Snoop’s approach to investing is far from casual. “I want some equality. Give me a piece of the pie,” he said New York Timesexplains his strategy of seeking ownership rather than merely brand ambassador roles. This mindset has led him to successful early-stage investments in technology unicornsThe founding of Casa Verde Capital (a $300 million cannabis-focused venture fund) and the strategic acquisition of Death Row Records, the label that launched his career.

Be Careful with His Money: Snoop Dogg’s Investment Portfolio

While there are many celebrities diversify Snoop Dogg has built a particularly impressive portfolio of investments in business ventures spanning technology, cannabis, media and consumer goods. Here is a breakdown of its most important investments:

Technology Startups

Snoop’s early-stage tech investments have yielded some of his biggest returns. In 2014, it participated in a $50 million funding round for Reddit, which went public in 2024 and now has a market capitalization of approximately $20 billion. That same year, he took part in Robinhood’s $13 million seed round; The trading platform is currently valued at over $20 billion. He is also a minority shareholder of Klarna.initial public offering Digital payment platform worth approximately $15 billion as of November 2024.

Marijuana

Snoop helped seed institutional investments before many traditional cannabis companies through Casa Verde Capital, the investment firm he co-founded in 2015. venture capital Companies were eager to enter the space.

Snoop’s focus on cannabis has demonstrated his ability to spot mainstream potential in markets that others consider fringe markets. “I helped make this business famous before it became legal,” he said. New York TimesHe noted the irony that even though the industry has become a multibillion-dollar legal enterprise, he still has marijuana-related crimes on his criminal record.

The company’s portfolio has grown to a value of approximately $300 million with investments including:

• Dutch: An online marijuana dispensary platform
• Eaze: Marijuana delivery service
• Happy Jane: A digital media platform focused on cannabis culture
• Tsumo Snacks: A cannabis-infused snack company

Media and Entertainment Assets

In 2022, Snoop purchased the Death Row Records imprint from Blackstone Inc. (BX)-controlled MNRK Music Group. Although specific terms were not disclosed, industry experts estimate the value of the deal to be around $50 million. This acquisition included the brand and the ability to release music under the iconic label.

Consumer Brands and Partnerships

Snoop has strategically established ownership positions in several consumer brands:

• Still Genie: In 2024, Dr. Founded with Dre
• 19 Wine of Crime: A multi-year partnership that includes its own wine brand
• Snoop Puppy Dogs: Pet accessories series
• Snooper Market: Direct-to-consumer product platform

How Does Snoop Dogg Invest?

Snoop Dogg’s evolution from Death Row Records artist to sophisticated investor reflects a deliberate strategy that did much more than take him from “sipping gin and juice” to co-owning a gin company. His investment approach can be divided into several basic principles that guide its success.

Enter Early But Do Your Research

Snoop’s early investments on Reddit and Robinhood weren’t just serendipitous guesses; these represented calculated bets on platforms that solved real problems. Technology investments often focus on companies that make services such as social media, stock trading or payment processing more accessible to everyday users. Klarna.

Ask for Ownership, Not Just Income

Snoop said he is careful to demand equality in wages. This reflects the understanding that real wealth creation comes from ownership, not one-time payments.

This principle has led him from brand endorsements to becoming a stakeholder in companies like Klarna and eventually brand From Death Row Records.

Seek out Mentors and Learn from Them

While many attribute Snoop’s success to his solo moves, he credits his approach to learning from others, especially considering many of his investments reflect his own interests. “I have many relationships. Quincy Jones and Charlie Wilson are like uncles to me; they shape and shape not only Snoop Dogg’s work but his lifestyle,” he said. “What you learn from someone about being a better person is more important than what you learn from a job or career perspective.”

This holistic approach to business dealings has shaped her entire career, from Master P teaching her how to build a brand at an early age to opening doors in Martha Stewart’s mainstream business circles and leading to deals like the successful Skechers partnership.

“My brand and my business came when I was able to go to No Limit Records with Master P,” Snoop said. “He taught me how to be a better businessman, how to focus on my own business, more than just being a rapper. That’s called show business. I mastered ‘the show’.” But Master P showed me how to master it.”

Invest in What You Know

Snoop’s most successful ventures align with his expertise and unique interests. Casa Verde Capital’s focus on cannabis is fueled by its deep understanding of this market. Similarly, his purchase of Death Row Records wasn’t just nostalgia; It was an investment in an industry he knew well.

Get Ahead of Cultural Trends

Like his early music albums, many of Snoop’s investments are successful because he recognized cultural shifts early. Marijuana investments occurred before widespread legalization, and technology investments targeted platforms that would become central to digital culture. This demonstrates the value of understanding broader social trends when making investment decisions.

Diversify Strategically

While Snoop continues to make significant investments in entertainment and cannabis, portfolio It covers many sectors, including technology, beverages and consumer goods.

However, this diversity is not accidental; each investment usually strengthens its brand, expertise or network in some way.

Build Strong Partnerships

From his business relationship with Martha Stewart, Dr. Until his recent gin venture with Dre, Snoop’s success often involves strategic partnerships. These collaborations expand access to new markets while sharing expertise and risk.

Know When to “Drop It Like It’s Hot”

Snoop’s most important investing skill may be his willingness to steer clear of bad deals and jump on promising ones. Without equality, brand ambassador roles pass when offered. Instead of accepting traditional royalty deals in cannabis, he started his own venture fund. Seeing the potential value of Death Row Records, he put down money to buy the entire brand rather than just licensing his old music.

This “take it or leave it” strategy has helped him build a portfolio worth tracking and strategies worth copying.

Next Chapter: Building the Snoop Dogg Brand

What’s next for Snoop Dogg in investing? He told interviewers that he wanted to create “a brand strong enough to compete with Levi’s, Miller, Kraft and all the other brands that have been around for hundreds of years.”

His brand has become an extension of his entrepreneurial identity, blending originality with ambition. His “I’m crawling and I’m crawling” approach was first reflected in his hit single “Who Am I?” It was announced with. (What’s My Name?)” and a long-term focus on brand ownership is what makes each investment the “next chapter” in Snoop’s ever-evolving career focused on a sustainable and growing portfolio of wealth.

In conclusion

Snoop Dogg’s investments span technology, cannabis, consumer goods and entertainment and demonstrate a keen understanding of market trends and an eye for emerging opportunities.

More than just a celebrity investor, Snoop has developed a strategy based on leveraging his expertise and network to add real value. His early stakes in companies like Reddit and Robinhood show his foresight, while Casa Verde Capital positions him as a pioneer in the legal marijuana market. From tech unicorns to legacy acquisitions like Death Row Records, Snoop’s success underscores the efficiency of combining personal brand with business acumen to build a lasting, impactful portfolio.